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Marketing Operations Manager

Company: Land Gorilla
Location: San Luis Obispo
Posted on: June 9, 2019

Job Description:

This individual will be responsible for coordinating, executing and tracking marketing programs to nurture leads and engage customers. Programs will include webinars, conferences, email marketing, digital, and others necessary to support the marketing objectives. You will work to create scalable processes and optimize the marketing tech stack and databaseLand Gorilla is a software and services company that operates in the banking and financial industries. Land Gorilla was ranked #230 on Inc Magazine's annual Inc. 5000, the most prestigious ranking of the nations fastest growing private companies.https://landgorilla.com/press/Please check us out online at www.LandGorilla.comPRIMARY DUTIES:Execute Lead Generation and Nurturing Programs:Collaborate with marketing manager/director to identify opportunities to develop lead nurturing programs and execute them. Support overall lead generation campaigns with skillful production of email, social media, webinars, conferences, and other campaigns. Manage the execution and tracking of marketing campaigns in alignment with objectives and provide periodic recommendations that enhance future campaign performance and measurements. Test and monitor campaigns to optimize performance based on industry best practices and produce reports to track success.Marketing Systems Infrastructure:--Responsible for the successful implementation, management and day-to-day operation of marketing technology and automation systems, including Hubspot.Lead Funnel Data and Quality Management:--Responsible for maintaining the lead list and data integrity in the database. Work closely with marketing, business development, and sales in procuring and importing data, and ensuring data is properly segmented for targeting purposes. Generate and maintain essential marketing and sales reporting and dashboards.Process Design and Documentation:--Document existing processes, implement improvements, and recommend new systems to enhance marketing and sales productivity.SKILLS AND ABILITIESExcellent written and verbal communicationExcellent interpersonal skillsAbility to organize, multi-task, work independently and as part of a team on several projects to meet deadlinesProficient in the day-to-day and advanced operations of marketing technology toolsExperience with list management, CRM database maintenance and email delivery in compliance with CAN-SPAM law and GDPRDetail oriented with the ability to provide accurate workAbility to interpret and apply policies and proceduresSkill in defining problems, collecting data and interpreting informationEager to learn new technologiesKNOWLEDGE, EXPERIENCE & EDUCATION2+ years of experience in B2B marketing operations functionsBachelor's degree in marketing, communications or businessKnowledge of and passion for marketing concepts, methods, and techniquesProficiency in database marketing including list segmentation, list manipulation, list quality, and data hygieneExperience with Google products and Hubspot preferredExperience with email marketing automation technology, online registration systems, social media platforms, WordPress, and Google Analytics a plusHealth insurance package and wellness program included!Job Type: Full-time

Keywords: Land Gorilla, San Luis Obispo , Marketing Operations Manager, Advertising , San Luis Obispo, California

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