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Business Development and Marketing Manager

Location: San Luis Obispo
Posted on: May 12, 2022

Job Description:

Earth Systems provides a wide variety of services including geotechnical engineering, geology and hydrogeology, construction materials testing and inspection, and soils and materials laboratory testing. Earth Systems is founded on our people and has more than 50 years of experience working in communities throughout California.Earth Systems has an opening for a Business Development and Marketing Manager in our San Luis Obispo Corporate office.The Business Development and Marketing Manager is responsible for developing and implementing marketing programs and effective public relations and business development plans based on the company's strategic goals. This position plays a vital role in growing the business through developing new clients, through relationship building, researching markets and opportunities and bringing in prospects for introduction to our company's qualifications and abilities. This position is also responsible for coordinating and creating proposals, including writing, research, data gathering, photo library creation/organization, execution and delegation.Essential Duties and Responsibilities:Develop and implement policies, procedures and standards for marketing of company.Develop an effective public relations and marketing campaign/plan. Develop/maintain effective business development plans and strategies for each profit center, including preparing and updating specific business development plans as necessary. Develop and maintain office wide client database and marketing information.Monitor ConstructConnect and other lead sources (PlanetBids, Environet, etc.) to review and identify leads or opportunities, coordinate with Managing Principals regarding pursuit of specific opportunities.Regularly train and communicate with Project Managers and other appropriate personnel with respect to marketing, sales, and business development. Follow up regularly with managing principals regarding business development strategies and activities.Review and approve all proposals and SOQs that are produced by the marketing department. Assist, when necessary, the production of proposals and qualifications packages.Measure and reward marketing and sales success.Participate in specific projects as they pertain to marketing and/or client relationships.Represent the firm through memberships in professional and community organizations.Assist with corporate communications.Gather information and prepare weekly reports to meet with management on current business development and marketing efforts. Always ensure positive public perception of company, led by example in terms of comportment and attitude.Conduct research to determine client satisfaction.Develop a variety of written content and collateral. Respond to requests and/or surveys from reputable publications for industry information.Responsible for the administration, maintenance and oversight of CRM - Cosential. Develop dashboards and reports as needs identified. Directs team in use and application. Responsible for social media - content and delivery.Assist in the production of quarterly reviews, proposal reviews, event planning, presentation, research and development, project and personnel photography. Update and redesign the website as necessary. Develop and maintain the company website to ensure it is current and reflective of the internal and external marketing messages. Leadership Responsibilities:Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions.Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities.Knowledge and Skills:Professional demeanor and appearance.Demonstrates comprehensive knowledge of firm's practice, clientele, goals, policies, and procedures.Proficiency in MS Office applications.Knowledge of Cosential, InDesign, Photoshop, Adobe Creative Suite, Word Press and/or other industry standard software for creativity and operations.High level of writing proficiency and verbal communication skills to interface effectively and professionally with employees, managers, internal and external clients. Highly competent in marketing theory and practice.Highly organized with the ability to delegate and explain complex concepts. Strong analytical and problem-solving abilities.Actively involved in professional and community organizations, including SMPS. Good grasp of local culture, politics, economy, and place as they pertain to the built environment.Education/Experience:Bachelor's Degree in Marketing, Business Administration, Communications or related field with 5+ years' experience. Experience in AEC industries preferred. Professional services business development experience with overall marketing experience required.Employment conditioned upon the satisfactory completion of a background check, review of Motor Vehicle Records, drug screening, and a medical evaluation appropriate to the position. We offer a competitive salary and benefit plan including medical, vision, dental, life insurance, generous PTO, paid holidays, and 401(k) retirement plan with employer matching.Earth Systems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.PM20.


Keywords: EARTH SYSTEMS PACIFIC, San Luis Obispo , Business Development and Marketing Manager, Executive , San Luis Obispo, California

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