Account Executive, KSBY remote Santa Barbara

Company: The EW Scripps Company
Location: San Luis Obispo
Posted on: February 5, 2020

Job Description:

E.W. Scripps is a premier media organization headquartered in Cincinnati, Ohio. We are currently seeking an Account Executive to work remote from Santa Barbra, selling digital advertising and broadcast advertising for KSBY, NBC & CW for California's Central Coast. The successful candidate will be a broadcast experienced aggressive, break-out salesperson to develop new broadcast and online business for the news station. The Account Executive works under the direction of the Local Sales Manager and Director of Sales to cultivate and grow new business relationships in the Santa Barbara market. Identify and pursue ways to increase individual, client and company sales growth and retention in our full product portfolio. Professional with superior people skills, great attitude and work ethic. Is excited about the opportunity for developing relationships and acting as a strategic business partner for our customers across small, medium, and large businesses. - Increase market share from establishing an account base with a focus on business development. - Develop high value advertiser relationships and maintain a high level of advertiser satisfaction and results. - Consult as a strategic business partner with customers offering a variety of advertising, marketing and audience sales solutions. - Identify and pursue ways to increase individual, client and company performance. - Conduct needs assessment interviews with clients to develop customer driven audience solutions. - Leverages product knowledge and business acuity to create effective solutions for key/large customers. - Negotiate large deals and contracts across the full offering of products. - Develops layouts, writes ad copy and prepares sales presentations. - Anticipate and address problems outside the normal scope of the job and offer solutions. - Initiate, coordinate and conduct formal verbal and written sales presentations. - Close business in the full product portfolio meeting or exceeding individual and or team goals. - Monitor competitive media, trends across markets or client industries and identifies opportunities to increase market share. - Participate in budgeting and forecasting individual revenues achievement. - Create reports on territory performance and strategic acquisition initiatives. - Adheres to company policy and assigned standards of performance. - Other duties as assigned by manager. Education & Experience/Certifications: - Bachelor's Degree in related discipline and sales experience generating leads, cold calling, closing business and managing clients or comparable combination of education. Skills and Abilities: - Must have extensive background in digital marketing and advertising. - Ability to craft solutions quickly based on needs assessment. - Discipline to work independently while maintaining communication with KSBY leadership. - Demonstrated record of success in a goal oriented, highly accountable sales environment - Proven ability to sell multiple products, generate new business and increase market share. - Strong ability to develop and manage a sales pipeline, generate referrals/leads and track/follow-up on leads. - Excellent presentation, public speaking, interpersonal and communication skills. - Must be able to work well under pressure of multiple deadlines and assignments. - Must have a diligent work ethic and be dependable. - The ability to read, analyze, and interpret sales demographics information to develop creative sales solutions. - Must be able to use systematic thinking, the ability to persuade and exhibit effective closing skills. - Must have excellent listening skills. - Present ability to negotiate large deals and close contracts. - Ability to generate reports, business correspondence, and presentations. - Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers. - Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage. - Proficient use of Microsoft Office (Excel, Word, Outlook) and other software programs such as customer relations software. - Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with company required insurance limits About Scripps The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 52 television stations in 36 markets, Scripps is one of the nations largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape, Laff and Court TV; and Triton, the global leader in digital audio technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, Give light and the people will find their own way. #LI-RF1 #GD-RF1

Keywords: The EW Scripps Company, San Luis Obispo , Account Executive, KSBY remote Santa Barbara, Other , San Luis Obispo, California