Communications Specialist

Company: Morris & Garritano Insurance
Location: San Luis Obispo
Posted on: June 1, 2021

Job Description:

Job Summary

The Communications Specialist works with the Marketing Team to support agency and department initiatives through both internal and external business communication. This individual will work closely with the Marketing Strategist, performing a variety of tasks that include, but are not limited to content creation, developing & facilitating webinars and other client-education resources, drafting press releases, and evaluating current communication strategies and providing recommendations for improvement.

Essential Functions

• Draft and edit content for various sales and marketing materials (print, website, email, presentations)
• Draft and distribute press releases on behalf of the agency
• Plan, coordinate, and facilitate monthly webinars
• Draft and edit regular blog posts
• Draft, edit, and distribute regular client newsletter
• Assist various departments in writing content for internal communications
• Assist Marketing Strategist in executing marketing strategies and objectives
• Research strategies to support ongoing client education and outreach through a variety of modalities and creative solutions (podcasts, videos, infographics, etc.)
• Participate in industry and community networking groups to share and gain insights
• Assist in developing and growing formal social media strategy
• Routinely interview and collaborate with Subject Matter Experts to develop accurate and timely content
• Review, analyze, and provide recommendations on how to improve upon current communication strategies; providing ongoing evaluations over time
• Support in RFP and Proposal creation
• Content creation for agency-wide client initiatives, including online portal and improved onboarding process
• Intake complex information and simplify the content to more efficiently impact a broader audience

Skills and Abilities

Excellent written and verbal communication skills, professional demeanor, problem solving ability, positive work ethic, great organizational skills and the ability to meet deadlines, good judgement, creative and strategic thinking, flexible, ability to simplify complex topics, innate critical thinking, meticulous attention to detail.

Qualifications

• Four-year college degree or equivalent experience.
• Content writing experience across various media platforms, preferably within the insurance industry
• Intermediate insurance knowledge
• Proficient in software applications commonly used in an office environment, as well as ability to learn new applications.

Supervisory Responsibility

None

General

This description is intended to describe the basic role and most commonly occurring duties. Other duties and special projects may also be assigned.

Keywords: Morris & Garritano Insurance, San Luis Obispo , Communications Specialist, Other , San Luis Obispo, California